The Attention Fair |

2018

Concept & Research

 

Discover the value of your own risk and advertising profile. In this installation, Janssen provides insight into the complexity of the Internet economy. In twelve games, experiments, and visualizations, you can dig into the research that she has been working on for about a year and a half. She partnered up with experts in the data economy, online advertising, profiling, and privacy regulations. To make the value of personal information more tangible, Janssen created a currency called the ‘data stocks’, a system based on the methodologies of the stock market. This system is the core of all elements in the installation. To make this system, Janssen combined various studies to map out the values of human characteristics and combinations thereof – called ‘profiling’. For example, someone pregnant is more valuable to Facebook than a happily single peer – Expecting a child means an excellent opportunity for advertisers to seduce you with expensive products.

 

The installation invites the audience to do their own research: to play games with the characteristics of others or to discover their personal price tag. The message of this installation is: you are no Facebook or Google user, nor an Amazon or Uber customer, and not a streamer of Netflix. You are their product. Janssen wants to give the impulse to people to think about the question: How do you, as an individual, gain self-control over your digital identity and the monetary value it represents in the Internet economy?

Collect that one

Guess that one

Play cards with online behavior. Ask for information about peoples’ health, conditions, purchases, habits, and objectives to collect complete data sets.

The data economy is all about categorizing behavior and stereotyping people. Just three behavioristics constructs a human profile. Guess which one your opponent has got.

Bet on that one

That one for sale

Using the Internet is a gamble with personal information: An ongoing slot machine, but you don’t insert a coin. Your bet is privacy.

We are the revenue model of the Internet. Our activities are being monitored to show targeted advertisements and to tailor content to our personality. But what will ads about these activities look like?

That one inflates

Are you that one?

A pregnancy, new diet, less social media activities, injury, moving, looking for a flight ticket, or about to retire? It all affects the value of information.

Find out how much you are worth, as a product of information.

Our collection of products

Visual policy

All types of products for sale in this store display.

Privacy Policies: Legal jargon, written in paradox summations, lengthy sentences, and complicated vocabulary. Can we replace this for symbols and icons?

More

JAN 2020 | INTERVIEW

[Data Sharing Days]

OCT 2018 | IN A MINI DOCU

[Talent portrait] Talent Development, Creative fund NL

Reading tips

Social Physics | Alexander Pentland

Big data: a revolution that will transform how we live, work and think | Viktor Mayer Schonberger

Improving privacy protection in the area of behavioural targeting | Frederik Zuiderveen Borgesius

Studio Julia Janssen is based at the Werf – Amsterdam North

 

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1021 JS Amsterdam

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Julia Janssen

julia@studiojuliajanssen.com

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Julia Janssen

Concept & Research

 

Discover the value of your own risk and advertising profile. In this installation, Janssen provides insight into the complexity of the Internet economy. In twelve games, experiments, and visualizations, you can dig into the research that she has been working on for about a year and a half. She partnered up with experts in the data economy, online advertising, profiling, and privacy regulations. To make the value of personal information more tangible, Janssen created a currency called the ‘data stocks’, a system based on the methodologies of the stock market. This system is the core of all elements in the installation. To make this system, Janssen combined various studies to map out the values of human characteristics and combinations thereof – called ‘profiling’. For example, someone pregnant is more valuable to Facebook than a happily single peer – Expecting a child means an excellent opportunity for advertisers to seduce you with expensive products.

 

The installation invites the audience to do their own research: to play games with the characteristics of others or to discover their personal price tag. The message of this installation is: you are no Facebook or Google user, nor an Amazon or Uber customer, and not a streamer of Netflix. You are their product. Janssen wants to give the impulse to people to think about the question: How do you, as an individual, gain self-control over your digital identity and the monetary value it represents in the Internet economy?

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