that one inflates

 / that one deflates

Speculative Visual


In The Attention Fair, personal data has a monetary value (read more about his at When data has a monetary value, it would be possible for inflation and deflation to happen. The value of data can increase or decrease. Within the system of data stock, this will mean personal inflation or deflation: your value can go up or down by a behavior change or an adjustment in your living situation. These signs illustrate pop-ups with notifications when this happens, and how this influences a persons’ value.


Part of The Attention Fair. installation


The Attention Fair is the result of 15 months

research into the (future) of ownership rights

of personal data. An experimental game installation, consisting of 12 games, visuals and experiments each visualizing a part of this research. This project is about sharing knowledge about the current data economy, creating awareness on the problematic situation we as ‘producers of data’ are currently in, and exploring the possibilities how to become the owner of our data.