one click

‘Accept the cookies,’ ‘agree to the privacy policy’ and ‘when you use our service, you automatically agree with our policy.’ An average internet user accepts about 1700 privacy policies a year. These are long legal texts which would yearly take weeks of your life to read. And what difference will it make? You still have to accept to use the service. Besides the policies you actively accept, there is also the ‘trusted third party hosting network’ meaning when you accept the policy of a website, you also agree that these terms apply for their ‘trusted third party hosting network’ with that same click. This book is a collection of all the 835 policies that you accept when you click ‘agree’ on the cookie button at the


Part of The Attention Fair. installation


The Attention Fair is the result of 15 months

research into the (future) of ownership rights

of personal data. An experimental game installation, consisting of 12 games, visuals and experiments each visualizing a part of this research. This project is about sharing knowledge about the current data economy, creating awareness on the problematic situation we as ‘producers of data’ are currently in, and exploring the possibilities how to become the owner of our data.