physical game

2 players

inspired by ‘guess who’


The data economy is all about categorizing behavior and stereotyping people. To understand and predict their behavior best. This experiment is about combining three ingredients (one from [demographic], [sociographic] and [psychographic]) that shapes a stereotyped product. These 24 products are fictional characters and just some example of how (meta)data can be

combined to create. These products are used

in several elements in THE ATTENTION FAIR.