Bank of Online Humanity
at DESIGN MATTERS - Moneytalks
Bank of Online Humanity is a graduation project for the Bachelor in Graphic Design at ArtEZ University of Arts Arnhem.
Winner of the Crypto Design Award 2016 (audience vote)
Data is becoming more and more of a valuable asset in our society. Companies are paying big money for our information, because they can use this information to analyse, predict and manipulate behaviour. Companies are making huge profits out of our data. But we, the actual producers of data, got no control over our information. They give us now choice: if we want to make use of a service, we have to agree on their terms of conditions. Which says they can collect, analyse and profit from our data. But who owns this valuable information? And how can we provide more power for the Internet user?
Bank of Online Humanity is a speculative system where personal data is an independent currency system and everybody can generate a basic income by selling their own digital information. A system where privacy becomes a commercial right and data an individual commodity.
Companies are not in particular interested in the individual person, but on categorizing humanity, there will be a data-profile system.
Every profile has a different data-income, based on their characteristics. The profiles are named after the three most prominent characteristics and made into a shortcut. For example: Confident Informed Socials: CONIS, and Uncomplicated Persuadable Gamblers: UPEGA. This form of categorization will be expended as a modern way of tribalism. We will not categorize humanity by ethnicity, culture or colour, but by status, needs and behaviour.