Bank of Online Humanity

Data is becoming more and more of a valuable asset in our society. Companies are paying big money for our information because they can use this information to analyze, predict and manipulate behavior. Companies are making huge profits out of our data. But we, the actual producers of data, got no control over our information. They give us no choice: if we want to make use of a service, we have to agree on their terms of conditions. Which says they can collect, analyze and profit from our data. But who owns this valuable information? And how can we provide more power for the Internet user?


Bank of Online Humanity is a speculative system where personal data is an independent currency system, and everybody can generate a basic income by selling their digital information. A system where privacy becomes a commercial right and data an individual commodity.


Companies are not in particular interested in the individual person, but on categorizing humanity, there will be a data-profile system. Every profile has a different data-income, based on their characteristics. The profiles are named after the three most prominent features and made into a shortcut. For example: Confident Informed Socials: CONIS, and Uncomplicated Persuadable Gamblers: UPEGA. This form of categorization will be expended as a modern way of tribalism. We will not categorize humanity by ethnicity, culture or color, but by status, needs and behavior.


Graduation project for the Bachelor in Graphic Design at ArtEZ University of Arts Arnhem. A pre-research project for The Attention Fair.


Winner of the Crypto Design Award 2016 (audience vote)