are you that one?

Online Game / Single Player


What’s the value of your data? By answering intimate questions about your life, habits, social interactions, health, and goals, we can determine how much you are worth in the data economy.


Part of The Attention Fair. installation


The Attention Fair is the result of 15 months

research into the (future) of ownership rights

of personal data. An experimental game installation, consisting of 12 games, visuals and experiments each visualizing a part of this research. This project is about sharing knowledge about the current data economy, creating awareness on the problematic situation we as ‘producers of data’ are currently in, and exploring the possibilities how to become the owner of our data.